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The Links Group is well-versed in all facets of the communications realm, from planning through execution. Click an area of expertise to learn more:
• Strategic Communications Planning
Employees, customers, vendors, regulators, investors, etc
Integration of all communications, marketing and public outreach
Brand development
• Public Relations
Media relations
PR programs
Crisis communications
• Marketing
Product launches
Marketing planning
Advertising
Research
• Public Affairs
Grassroots
Community relations
• Investor Relations
Annual reports
Investor presentations
• Crisis Communications
• Organizational Communications
• Online/interactive
Website design and development
Search engine optimization
Online marketing
Strategic Planning
Short- or long-range strategic planning is an invaluable step that sets a course for all future action. An integrated plan ensures cohesion among campaign elements enables the timely unfolding of events and provides a basis for measuring progress and maintaining focus.
Services include:
• Comprehensive communications program planning for all key audiences
• Leveraging of all internal and external resources
• Campaign-specific plans – PR, public affairs, employee communications, etc.
• Message development/issue framing
• Brand positioning and development
Public Affairs
The realm of Public Affairs is one of the most intriguing, and also one of the most challenging, areas of our business. Our ability to reach the right audiences, build alliances and shape effective messaging is key to achieving results. The Links team includes experts in reaching local governments and communities, statewide policy makers and opinion leaders, and national public policy elected and appointed leaders.
Services include:
• Coalition Building
• Community Outreach
• White papers/issue papers
• Grassroots/grass tops campaigns
• Focus group facilitation and analysis
• Web sites and email campaigns
• Database creation
• Lobbying campaign support
Public Relations
Getting your story out through balanced and positive media coverage can change the tide and avoid catastrophe or achieve your objectives. It is always best to be proactive but that isn’t always possible, therefore having pros experienced in handling the tough situations will make a huge difference.
Services include:
• Message development
• Public relations campaigns that ignite support and media attention
• National, regional and local media targeting and pitching
• Issues, consumer and trade media campaigns
• Editorial board meetings
• Opinion articles
• Media campaigns
• Media training and coaching
Investor Relations
Your investors are crucial to the success of any business. We can help you reach them effectively, and hone your messaging to build confidence and stability.
Services include:
• IR program development
• Investor presentations
• Road shows
• Annual meetings
• Annual reports
Marketing Communications
In the broad realm of marketing communications, we can help you define your goals and utilize selected strategies to make the most of your resources. We can bring a creative team to you, work with your in-house team or partner with your advertising firm for consistent messaging across various media.
Services include:
• Branding of company and products
• Online marketing and advocacy campaigns
• Trade media campaigns
• Customer communications
• Direct mail
• Advertising
• Media buying
Crisis Communications
Being prepared, as scouts know, is everything. Our expertise in crisis communications will help you ask the right questions and form the best possible course of action for any contingency.
Services include:
• Crisis plan development for organizations, industries or products
• Simulation exercises
• Onsite coordination
• Crisis management
Corporate/Organizational Communications
An organization’s employees or other primary stakeholders are key to the well-being of the enterprise as a whole. These internal audiences demand thoughtful and forthright communications that are both enlightening and empowering.
Services include:
• Positioning
• Executive visibility
• Communications audit
• Communications department/organizational structure and staffing assessment
• Corporate/Organizational communications plan development
Online Marketing Services
As more and more people use the Internet as a primary source of information, the importance of online communications grows. We can help you improve your web presence, develop specialized online marketing campaigns and make sure your audience gets the message with search engine optimization.
Services include:
• Web site development and deployment
• Marketing campaigns
• Search engine optimization (SEO)
• Content management
• Interactive technology
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