Comprehensive Communications: Renewable Energy

A renewable energy company with aggressive growth plans came to The Links Group to address their brand, marketing and overall communications efforts. Their growth initiatives were likely to attract both negative and positive support, therefore they wanted to be prepared.

Links Solutions:
• Strategic Planning: Created a comprehensive communications program which addressed every audience including the communities, media, regulators, advocacy groups
• Branding: Revamped their brand to better reflect the bold, aggressive nature of the company with strong color and language
• Online: Created a highly interactive Web site which attracted significantly more traffic
• PR: Initiated an aggressive media relations program to promote the progress and plans of the company
• Grassroots/Community Relations: Implemented a broad, ongoing outreach to the communities the company either does business in or is planning to do business
• Investor Relations: Created their template for investor communications which was utilized for ongoing communications with investment firms.

Result:
The company has a cohesive brand and communications plan, which is being aggressively implemented and achieving broad awareness while growing support of the company’s initiatives.

Public Affairs: Energy

When a major energy facility needed help in paving the way for a new site, The Links Group took the lead in not merely “spinning” the environmental concerns of local citizens and businesses but addressing them head on. Communicating the company’s commitment to being a good corporate citizen and bringing forth academic support for the initiative turned a challenge into a solid win.

Links Solutions:
• Strategic Planning: Created a comprehensive public affairs plan
• Grassroots: Established grassroots support through research and involvement of academic community
• Media Relations:  Worked media knowledge and connections to ensure balanced media coverage including guest columns and editorial page letters.

Result:
A clear mandate for local policy initiatives let the company move forward on schedule.

Internal Online & Broad Communications: Insurance

An international insurance provider asked us to assist with an internal online communications effort to educate employees about a major new business initiative on a very aggressive schedule.

Links Solutions:
• Web Site Development: Designed, wrote and integrated a new site with the company’s existing intranet
• Messaging: Wrote and produced both the Web site and e-mail communications program to introduce the new business unit and serve as a centralized informational resource
• Employee Communications: Staged town hall meetings to foster collaboration among workgroups and company-wide buy-in of the new initiative

Result:
The internal communications project was completed on schedule within 90 days, with high marks.